Ideas For Small Local Business – As we close the door on another calendar year, it’s time to think about effective marketing ideas for small business owners in 2018. One of the smartest things a small business owner can do for their business is to invest time in business development. small business marketing plan that sets them apart from the competition.
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Ideas For Small Local Business
Your story can be an effective marketing tool. Advertise how and why you started your business in flyers, on your website, on social media and in emails. Create an emotional connection with your customers so they know why they should support your small business. As people search for a deal, telling a story that resonates (along with a good deal) will set your business apart from the retail giants.
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Include some facts about small business influence in your story. Tell your customers that small businesses account for 54% of all sales in the US. Also remind people that small businesses like yours have a positive impact on their local economy as they provide 55% of all jobs.
The National Retail Federation (NRF) found that more than half of online holiday shoppers bought what the retailer recommended. Create a gift guide to give the customer options and help cut through the noise. Creating a gift guide doesn’t have to be time-consuming or difficult. Your gift guide can be as simple as a blog post with a list of gifts, descriptions and links. You can also hire a designer to create a gift guide for your website and print it.
Get inspired by Oprah’s Favorite Things, where Oprah showcases items from a variety of businesses. Use this principle to feature your products in the gift guides of influencers and popular bloggers. For a small commission, some bloggers are happy to help small businesses promote their giveaways to their audience.
Show interest in the unknown by offering secret savings in your marketing campaign. If you have an email list, send an email to your subscribers offering various discounts or giveaways. Your call to action should take your subscribers to a landing page with one of your offers. You can get a little more technical with your secret offers by using a tool like Zembula, where subscribers digitally “scratch” their screens to reveal a mystery prize.
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If you don’t have a website or email list, take your secret offer offline. Let customers choose a secret in-store offer by spinning a wheel or drawing a hat.
Offer customers a free gift after spending a certain amount. Drive traffic from email subscribers by asking them to print or show the offer on their mobile phone in-store to redeem a free gift.
Use this opportunity to promote your business by offering useful branded items such as calendars or pens. Or offer a reward or loyalty system for customers who create an account on your store. This encourages customers to collect points if they are rewarded with a gift or coupon after reaching a certain number of points.
Urgency makes people act quickly. When creating an instant campaign, start by posting ads via email, social media platforms, and even physical banners around your store. Follow up the message with a last call campaign. This tells your customers that the offer is about to end and they need to act fast if they want to get the best deal. Reminding customers that time is running out increases the level of urgency and compels them to act. This is a way to move customers from the inactivity phase to the action state.
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A 2017 BrightLocal study found that 85 percent of consumers trust online reviews as much as personal recommendations, and 73 percent of consumers say positive reviews make them trust a business more. More people than ever are looking for reviews, and every consumer has searched for a local business online at least once this year. In fact, according to the same survey data, 7 out of 10 customers will leave a review if asked. Many companies struggle to differentiate themselves from their competitors, so having a positive online reputation is essential to help customers make a choice.
Set up profiles on several review sites to make it easy for customers to leave reviews, and remember to always be active by thanking positive reviews and answering questions.
The NRF survey found that six in 10 respondents would be happy to receive gift cards. Ensure the popularity of cards as the gift of choice by creating a marketing campaign around gift cards. Offer plastic and electronic gift cards to give shoppers more options. A gift card marketing campaign might include a percentage discount or a free gift card when customers spend a certain amount in-store or online.
Encourage customers to interact in the store by hosting a scavenger hunt. You don’t need a big box store to do this. Give customers a short list of what they can find in your store and ask them to show photos of hidden items at checkout to claim their discount. A scavenger hunt is a great way to attract customers to your store. Hide some items in the back to encourage customers to browse the entire store. Limit your search to a few items and make it a short game to keep customers interested.
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Direct customers directly to your in-store deals using sticky floor stickers. Be creative with the type of prints you use. If you’re a women’s boutique, use high heel prints or if you’re a pet store, use paw prints. Look for online companies that specialize in floor graphics to order custom prints.
There is strength in numbers when competing with larger companies for sales and customer loyalty. It makes sense to network with other local small businesses to increase your marketing power. Team up with multiple businesses to spread advertising spend to reach more people.
Consider cross-promoting your products with compatible local businesses. For example, if you own a boutique, you can work with a coffee shop owner to offer a buy one, get one free coffee to anyone who issues a receipt in your store. Instead, you offer a discount in your store to the cafe’s customers.
Affiliate marketing is important and should be part of your small business marketing campaign. Considering that 91% of consumers want the products and services they use to support a cause, consider adding an element of giving back to your marketing campaign. Find a way to involve your customers in your charitable efforts.
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If you’re promoting your local food bank, why not encourage your customers to bring non-perishables to the store? Alternatively, you can choose to donate a percentage of your profits to a charity of your choice. Advertise your fundraising goal and let your customers know the difference their donation will make.
Hosting an event in your store is a great way to build brand awareness and engage with your customers. A well-run event is a great source of advertising and customer acquisition for a business, and it doesn’t have to break the bank to be effective. Offer inexpensive snacks like cookies and place cookies in strategic locations, such as near discounted items or gift cards. As a small business, you stock items that big box stores don’t, so put your unusual and unique items front and center to grab customers’ attention.
Videos of your product or service on YouTube can help promote your business and brand. Showcase new products, offer tutorials, and talk about current (and exciting) things happening in your industry. Create useful content for your audience, such as how-to videos, that help them better understand your product.
HubSpot predicts that by 2019, video traffic will increase to nearly 80 percent of all Internet traffic. In this digital age, advances in video marketing give small businesses a competitive edge.
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Use social media to create a giveaway. Use tools to help you create quizzes, contests, sweepstakes, and coupons on social media. Most tools have ready-made templates that you can brand with your business colors and logo.
Ask social media users to submit their email addresses for a chance